When starting your own wellness business, it’s helpful to do some thinking around if you want to stay local or if would you like your business to be more widespread. A lot of it depends on what your life preferences are and what kind of business you would like to run. Here are a few key questions to ask yourself as you consider:
What is Your Ideal Lifestyle?
Do you thrive in being active in your community or would you like to travel the world? If you’re a homebody that likes to keep a tight knit circle of close friends nearby, you may do well with a business that mainly local. If you love to travel and live in different parts of the world, you might want to consider designing your business in a way that allows you to live that lifestyle. Considering these things up front can save you a lot of time and effort later on. It’s often easier to structure your business from the beginning according to what you want than to change it once it’s up and running.
What Kind of Marketing are You Comfortable With?
Are you a real people person who loves face to face contact? Or do you prefer online networking? Some of us thrive on personal connection to those in our immediate surroundings. There are others that are comfortable establishing connections on line first before meeting in person. Then there is a mixture of both. Deciding what kind of marketing tactics you enjoy can help you decide if you’d be better suited to staying local or going global with your business. If you enjoy attending local conferences, events and gatherings and really getting a feel for your community, a local business is probably your best choice. If you love to travel and enjoy networking with people from various parts of the world, a more expanded business may be your cup of tea.
Who Will be Buying Your Services?
What is your business and what are you selling? Is your expertise is best suited to those living in your local area or can people everywhere benefit from your services? Think about who you are targeting and what is the best way to reach them. Then you can decide if you have enough potential clients in your area or if you need to branch out. For example, if you are a personal trainer, your business will most likely be local. If you offer wellness coaching however, this can often be conducted over the phone or via Skype.
Where Do You See Your Business in the Long Term?
Where do you see yourself in one year and in five years? Where you’d like to end up in your business can help you decide where you like to start. If you’d like to have a business that serves clients all over the country or even globally, go ahead and set up your business with this goal in mind. If you’re pretty sure that you’d like to stay small and local, keep this in mind when setting up things in the beginning.
That being said, you can always start small and expand. All that really matters is that you start something.
