If you’re starting up a wellness business and have tried all the usual methods to get clients, you know, word of mouth, your lists, your web-site, trade publications, advertising… and are still struggling, consider the following ideas. Keep in mind that these work best if you’ve already pinpointed your target market.
Change Up Your Marketing
If your current marketing strategies don’t seem to be working, change them! Many of us in the wellness field do not particularly enjoy marketing. That’s usually because we’re doing marketing that doesn’t really come naturally. Marketing is simply finding people with a problem, and let them know, in an unobtrusive way, how you can help them solve it.
For example, if you get nervous passing out cards to everyone you come in contact with, consider trying something else that seems more natural. Perhaps this may be meeting someone in the same field just by coincidence, and creating a partnership where you refer clients to each other. Or, you could also simply attend the same events that your clients would and chat people up while you’re there. More on this later…
Put Yourself in Your Client’s Shoes
Figure what makes your clients really tick, and find out where they hang out. Think long and hard about who they are, what are they struggling with, and what would seem appealing as a solution. Often, we tend to work with clients similar to ourselves, so consider thinking about what you would want in a coach or wellness expert.
Expert Endorsement
If you can find someone really well known to mention you or your products, it’s a quick and relatively easy way to get lots of exposure. Be sure and have your product/ideas ready to go before you contact them. There are many ways you can go about this. Sometimes the best way is to just introduce yourself, express admiration for their accomplishments, and establish a connection. Then, you can offer them your service for free, in exchange for their review.
Help Others
Within your network, be sure and be helpful to those around you. Don’t be stingy with what you know and what you share. This is more of a personality trait that’s either there or not, but it can also be learned and everyone can always improve. When you’re generous with your offerings, it comes back to you ten fold, including some clients.
What’s your favorite way to get new clients? We’d love to hear from you in the comments.
